When you think of the (anti-) Social Media world we live in; within the TicTok, Facebook, Reddit, Twitter, Pinterest and Linkedin bubbles, you will note that they have all become broken, all disjointed and designed for particular gain, profit!
It seems ludicrous when you know that most, if not all, were initially established to bring people together, to share content and messages between friends; to give people a space to move away from the corporate and formality of the digital letter (the email) and step away from that Blackberry existence!
This quite obviously didn’t happen, and in actual fact, we are spending more time on social media with the simple convenience of having everything on a smartphone in the pocket.
Science of Sharing
Sharing a picture and telling a story has become as prescriptive as X amount of characters, or even juggling the dark arts of now what the platform’s audience want, how they will engage and even when! Frankly, if any of these aren’t considered generally people won’t engage and probably won’t even see your message, story or content. Importantly if it doesn’t appeal to the masses then the unseen machine learning; the algorithm that keeps the advertising channels open for business, will drop your piece to the bottom of the pile.
Perhaps this seems a little harsh, considering I enjoy getting lost, occasional, in nearly all those platforms. Maybe, and as any marketeer will tell you, with the automatic rollout of changes to goalposts or algorithm, and the completely different ways people view the content and the words on the screen from platform to platform, it makes it an endless and thankless challenge.
The Every Day
Well, when sharing within your circle of friends, followers and groups it is likely to, unfortunately, fall into that same algorithmic engine, it will appear on the news feed of those friends, briefly but it will soon disappear into the ether of cat vids, pranks, misinformation and misdirection!
It is a frustration that has been a heavy consideration of us here, especially when you are genuinely trying to share positive and supportive work, offering free ways to remember someone who may have died, or simply tell a story that needs to be heard, it falls on deaf ears, to pardon the pun.
Does it Matter?
We know how dangerous this is becoming, especially for our youth, and we have seen a growing trend of people deciding to take that ‘Social Media Holiday’, a break from the relentless feed of bitesize information and scrolling.
But even more import, in the context of remembrance it is extremely difficult to store those memories, recall those tales and have others share positive messages about a particular person, occasion or event.
“A memory made alone abides in isolation; such is love that is never shared. Fill your life with shared memories and love, and in the end you will have lived.” ― Lynda I Fisher
The Roots of Memory Tree.com
Our aim is to always give you that important space to come back to, a comforting home where you can store those dreams, aspirations, thoughts and memories.
So what else and what next?
We plan to link those Memory Trees to actual trees, offering ‘life for a life’ and a fitting tribute for those who have lost someone.
Memory Trees will use technology (like augmented reality) to seamlessly marry those memoirs, stories, audio tales, video and photos to a physical location, allow future generations to recount who the tree might have been planted for in the first place. If you imagine a Headstone at a grave where you can hear and see the person and their family.
Create a ‘Memory-Page’’ for your loved one
If you have not yet created a Memory-Page for a loved one you lost during this pandemic you can do this today. Visit the Memory-Trees.com website and complete the ‘Dedicate a Tree’ request, you will then get an email with instructions on what to do next. It’s really easy to follow but if you have any issues just contact us and we will address these for you..
Once you’ve created your Memory-Page, Memory-Trees.com will then let you know as and when new functionality becomes available on your account as part of the full Memory-Tree services that are being developed for the bereaved. Services that will be designed to make your dedication to your loved one richer, more meaningful, and longer-lasting.
The Forest of Memories
The Forests of Memories will be grown in memory of people adversely affected during the Covid-19 pandemic, whilst addressing climate change, benefiting biodiversity, and establishing an educational and cultural resource for local communities. Creating a lasting tribute to people in ways that will benefit future generations.
STAY SAFE AND REMEMBER TOGETHER